I was curious about how Sony promotes itself so I went to their website: sony.com. Strange, I found no mention of E3. I could after a few clicks find something about Sony at Ozzyfest.
Sony is a company without focus. They stumpled into the gaming industry by accident and it is now their most profitable division and they don't know what to do with it. The company obviously lacks direction. Only luck and the stupid antics of Nintendo in the early 90's have give Sony its current dominance.
mark
toyrus have stopped taking preorders for ps3
"Reports have come our way today though, from Toys 'R' Us stores, who've been instructed by the retailer's head office to cease taking PlayStation 3 preorders of any kind and to remove all advertising. Further, whispers from EB Games stores are indicating that they may follow suit shortly."
http://www.aussie-nintendo.com/?v=news&p=4468